The “Me” in “Anime no Me” means “eye,” and the name was chosen to evoke an “eye of the typhoon,” or “center of the storm.”
TMS Entertainment, Shinei Animation, East Japan Marketing & Communications, Inc., Sumitomo Corporation, and Asmik-Ace Entertainment announced a new anime brand and programming block titled “Anime no Me” on Wednesday.
The brand’s first two anime projects are the anime adaptation of Gido Amagakure’s Sweetness and Lightning (Amaama to Inazuma) manga and the Trickster anime.
Sweetness and Lightning will premiere on Tokyo MX and Yomiuri TV on July 4, and on BS11 on July 5.