We previously covered the recent hard times on which the anime and video game franchise Yo-Kai Watch has fallen.
Now in 2018, not only has Anpanman regained its position, but Yo-Kai Watch has dropped out of the top ten completely.
But to give you a hint of just how far they have dropped in popularity, Yo-Kai Watch was the only brand to have surpassed Anpanman in popularity in recent years.
It’s time once again, to take a peek at what characters are occupying the minds of youngsters in Japan.