KyoAni says that they will be giving the money collected to the burned victims and grieving families of the deceased.
Several companies have already set up donations for the victims for the big Kyoto Animation Arson fire.
Kyoto Animation president Hideaki Hatta stated that he plans to demolish the now-burned out Studio 1 and open a public park as a memorial to those who died.
They will also use some of the money to rebuild, but did not specify how they would use it.