Themed around the ambiguities of modern communication, the story of Soredake ga Neck is set in the Hot Hot Mart convenience store, where the mysterious young man known as Muto works in the company of Nekomaru, the slightly sinister store’s cat.
And Masaki Sawai as Nekomaru, a stray cat that lives in the area around the Hot Hot Mart.
Through Nekomaru’s relationship with Muto, the cat takes on an idol-ish existence at the Hot Hot Mart.