TV Asahi reported on September 9 that the Chinese Communist Party’s Central Public Relations Department instructed online game companies the day before to strictly prohibit boys-love content and other “content that contain false values or illicit material.”
Chinese officials have designated content with boys-love and “effeminate men” as “inferior culture” and are demanding its unequivocal banning.
China’s government banned television content with “effeminate men” earlier this month in an attempt to enforce “official morality” and “revolutionary culture.”
The regulators’ concern is that Chinese pop stars who look and act effeminate are not encouraging China’s young men to be masculine.