That’s been the strategy behind Hayao Miyazaki’s latest film, How Do You Live? which debuted in Japanese cinemas today with no trailer or story details released beforehand, and only two images to entice audiences.
It’s a movie every Ghibli fan needs to watch, and no doubt they will, even without any advertising.
If that was the goal, as suggested when Miyazaki’s thoughts of mortality prompted him to make the movie, then he has certainly delivered.
Acclaimed anime director’s first film in 10 years drew big audiences on opening day, despite the surprising lack of promotion.