Whereas Sanrio Danshi took place in our world, where Hello Kitty and her pals are just fictional characters, within the setting of Fragaria Memories Hello Kitty and her animal friends are all living creatures, and they’re the lords in charge of these knights.
Sanrio is calling Fragaria Memories, as the line is titled, “A full-fledged new-age fantasy with Sanrio human characters.”
Sanrio has produced a lot of beloved characters over the years, and the vast majority of them, from Hello Kitty to Aggressive Retsuko, are animals.
”Full-fledged fantasy” is focused on knights pledged to Sanrio characters on quest to save the world.