On 29 November, Japan’s premier doughnut chain, Mister Donut, released a new duo of doughnuts for adult tastes, called “Adult Pon de Chocolat Rich Cacao” and “Adult Pon de Chocolat Rich Caramel“.
Pulling two doughnuts out of the box, he decided to start the taste test with the Adult Pon de Chocolat Rich Cacao, which called to him with its chocolate-upon-chocolate-upon-chocolate look.
In Japan, sweets dubbed “adult” or “otona“, to use the Japanese term, are widely understood to be more bitter and less sweet than the mainstream.
While the doughnut box was bright and cheerful, what lay inside was decidedly adult, with no colourful icing or sprinkles to be seen.