The talent agency previously known as Johnny’s and Associates announced on Friday that it is changing its name to STARTO ENTERTAINMENT.
Johnny’s & Associates president Noriyuki Higashiyama announced in early October that the agency was changing its name to Smile Up starting on October 17, as part of the company’s “vision” to earn back fans’ trust.
The company’s new president is Atsushi Fukuda, who was previously the vice-president of Sony Pictures Entertainment and also previously the president and CEO of Sony Digital Entertainment.
The agency stated it is taking measures to compensate for the damage caused and prevent reoccurrences.