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Pokémon color-coded cosmetic sunscreen set to protect skin this summer in Japan

  • Pikachu, Snorlax, Jigglypuff, and Eevie will be appearing on special containers of &be’s UV Primer, a combination primer/skin serum that also functions as a sunblock.

  • The Pokémon UV Primer is priced at 2,750 yen (US$18) per tube, and the Founcealer set at 3,850 yen.

  • No one can deny that Pokémon are cute, but is there beauty to them too?

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