ICv2 also noted that despite the decrease from 2022, comics and graphic novel sales have increased over 70% from 2019 when it totaled US$1.1 billion.
Comics and graphic novel sales to consumers in North America totaled roughly US$1.87 billion in 2023, down from US$2.01 billion in 2022.
Media news website ICv2 announced on July 15 that according to its estimations, comics and graphic novel sales went down approximately 7% in the United States and Canada in 2023.
Additionally, comic books and graphic novel projects on Kickstarter saw a 30% rise in revenue from backers in North America in 2023.