The Vatican now has an official anime-style mascot character【Video】

Luce is an attempt to form connections via “the pop culture so beloved by our young people.”

This does appear to be the first time, though, for a Christian organization outside Japan of such stature to employ anime-style aesthetics.

As Japanese enterprises and organizations have proven time and time again, there’s no better way to promote yourself than with adorable anime-style mascot characters, and now it looks like a surprising overseas entity has seen the light of this strategy too: the Vatican.