"Yowamushi Pedal" and PARCO Join Forces for New Promotion

The PARCO Winter Grand Bazaar runs from January 1-17, 2017, at various PARCO locations across Japan.

Japanese department store PARCO has sent its mascot, Parcoala, for a ride with the new generation of the anime series Yowamushi Pedal — and it’s in honor of the show’s return, as well as the upcoming PARCO Grand Bazaar.

While the commercial and key art focus on outfits, housewares and various items from other departments will also be discounted.