The “Uma no Friends” collaboration is hosted on JRA’s Umabi platform, a website designed to introduce new customers to the concepts of horse racing.
The collaboration includes new character designs by Yoshizaki for three thoroughbred horse breeds – “Chestnut”, “Brown”, and “White” – as well as a quiz hosted by Reticulated Giraffe and miscellaneous horse trivia.
Kemono Friends director Tatsuki is also getting in on the action with an educational video (like the interstitials used in the show) and artwork of White meeting her real life counterpart.