That’s the marketing plan behind the new Ojosama Seisui Sour alcoholic enzyme drink from Rivaland, a Japanese manufacturer that specialises in food and drink products designed to enhance health and beauty.
Rivaland first made news back in 2015 when they introduced their first “Princess Urine” enzyme drink to the market.
The name of their latest beverage immediately commands attention, as it literally translates to “Princess Urine Sour“.
The carbonated drink is said to be a tasty blend of enzymes and alcohol, which promises to taste nothing like the leftover bathwater drink we tried last year.