"The Seven Deadly Sins" and Gudetama Explore the Art of Sloth

The exact details of the campaign have not yet been revealed, but a special key visual has been published featuring Meliodas, Hawk, and Gudetama practicing being perfectly prone.

The visual includes a phrase in Japanese that translates to: “Waging war is such a hassle…”

Sanrio’s laziest egg mascot character Gudetama and the characters of Nakaba Suzuki’s fantasy adventure manga and TV anime, The Seven Deadly Sins, are gearing up (or perhaps powering down) for a collaboration campaign that will feature original character goods that will be released in Japan beginning in June of 2018.