ADK Restructures, Acquires All of Anime Company d-rights

Japanese advertising agency Asatsu-DK (ADK) divided itself into ADK Holdings, ADK Marketing Solutions, and ADK Creative One as part of a restructuring on Tuesday.

ADK Marketing Solutions will focus on business and marketing, while ADK Creative One will focus on creative works for the advertising company.

Sudo also reported last month that Asatsu-DK acquired all of the anime financing and rights management company d-rights (B-Daman, Beyblade) from its former co-owner Mitsubishi Corporation on December 20. d-rights is now a wholly owned subsidiary of Asatsu-DK.