So about a decade ago, computer parts store Tsukumo enlisted the help of Tsukumo-tan, a cute anime girl spokescharacter.
The twin-tailed mascot made her debut at a midnight launch for the LGA 1156 CPU socket on September 8, 2009.
Japan has a soft spot for illustrated mascot characters, and that goes double for the otaku demographic.
Tsukumo-tan belongs to character design/merchandising firm Toy’s Planning, who licensed the character to Tsukumo for use in ads and promotional items.
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