Amazon Japan, baby goods company Nishimatsu Chain, and homebuilding company Daiwa House will be the new sponsors of the long-running television anime Sazae-san when Toshiba ends its sponsorship of the anime in March.
Toshiba plans to end its sponsorship of the anime at the end of March.
The company is undergoing restructuring and is having financial difficulties following a significant loss in the American nuclear energy market.
Sazae-san is usually the highest ranked animated series in Japan each week.