The legendary Akira Kushida has spent 50 years performing themes for everything from Kinnikuman to ToQGer.
Kushida is a fan of Sapporo beer, and in particular likes the new Wheat and Hops version advertised in the commercial.
When asked what sort of “hero image” the drink has, Kushida (famous for performing themes for anime and tokusatsu heroes) described it as a supportive ally.