Funimation announced on Wednesday that Australian and New Zealand streaming service AnimeLab will rebrand into Funimation beginning on June 17.
FunimationNow was previously available in Australia and New Zealand, but Funimation moved its content to AnimeLab in March 2020, following Sony Pictures Television and Aniplex’s decision to consolidate three Sony-owned anime acquisition and distribution companies — Funimation based in the United States, Wakanim based in France, and Madman Anime Group based in Australia — into one joint venture.
The service will retain the AnimeLab team, but transition its branding to Funimation across all services and social media.
Sony’s Funimation Global Group announced in December last year that it will acquire Crunchyroll for a purchase price of US$1.175 billion.