Bandai Namco Holdings and Shueisha announced on Tuesday that they will jointly establish a new Shanghai-based company tentatively named “Shueisha Bandai Namco (Shanghai) Co., Ltd.” in October.
Bandai Namco Holdings previously established two Chinese subsidiaries earlier this year: Bandai Namco Toys & Hobby (Shanghai) in February, and then Bandai Namco Amusement (Shanghai) in March.
Bandai Namco Holdings already has its Bandai Namco Entertainment (Shanghai) subsidiary in China to handle its smartphone app business.