Ottotto crackers team up with Pokémon and take an exclusivity cue from the franchise’s video games.
And no, Morinaga didn’t just whip up a batch of Pikachu-shaped crackers and call it a day.
Ordinarily, Ottotto are shaped like a variety of marine animals, so you could say they’re sort of like Japan’s version of Goldfish crackers, but this summer Morinaga is changing things up by turning Ottotto into Pokémon crackers instead!
Japanese snack maker Morinaga’s Ottotto crackers have been big sellers for a long time, whether people are reaching for a bag of the standard lightly salted version or the bolder curry-seasoned ones.