The original manga Pichi Pichi Pitch was serialized in the Nakayoshi magazine from 2002 to 2005, then its TV anime adaptation by Actas and SynergySP was aired for two seasons – Mermaid Melody Pichi Pichi Pitch (52 episodes / April 2013 – March 2014) and Mermaid Melody Pichi Pichi Pitch Pure (39 episodes / April 2004 – December 2004).
The press release writes, “This is a content unique to the video age, maximizing the synergy of ‘manga x music x video’ to evoke the dreams, hopes, and fresh emotions of girlhood for both readers who were familiar with ‘Pichi Pichi Pitch’ in the past and new viewers who are experiencing ‘Pichi Pichi Pitch’ for the first time through this music video.”
[MV]『ぴちぴちピッチ』イメージソング最優秀賞「なないろメモリー」/優莉 [full ver.] "Mermaid Melody: Pichi Pichi Pitch" Official Song