Cool Japan Fund, the public-private company that the Japanese government employs to fund projects as part of its “Cool Japan” program, announced on Thursday that it has invested US$30 million in Sentai Holdings, LLC, the parent company of Sentai Filmworks, HIDIVE, and Anime Network.
Sentai Filmworks CEO John Ledford added that the investment allows the company to “further [its] potential by expanding and deepening [its] long-running support of the Japanese anime industry.”
“Cool Japan” is a program supported by the Japanese government and various companies that promotes modern Japanese culture such as anime and manga abroad.
Cool Japan fund appointed Naoki Kitagawa as the company’s new CEO in June 2018.