Berman said that the company plans to leverage the original IP from its new division to go “beyond just video.”
Ellation, the parent company of Crunchyroll and VRV, announced last month that it is opening a new division titled Ellation Studios in order to create original anime-inspired shows.
VRV is a subscription bundle that includes anime streaming service Crunchyroll as well as several other streaming services, including FunimationNow.
The first project will be an animated series titled High Guardian Spice, under a “Crunchyroll Originals” brand.