Many of the young women who love cute Sanrio characters also love cute boys, and so the company decided to combine the two motifs with the Sanrio Boys, a group of five handsome anime-style young men who all have a soft spot for Sanrio stuff.
Back in 2015, Sanrio, the makers of all those mountains of merchandise for Hello Kitty, My Melody, Kiki and Lala, and a host of other characters, realized something.
Anime series about guys who love Hello Kitty and friends seeks to hit emotional highs and lows.
A seventeen-year-old second-year high school student, Kota is spending his youth aimless and listless, but apparently that all starts to change as he forms friendships with the other Sanrio Boys.