The president of Dydo Group Holdings said as a leading point under the domestic beverage segment in the report that “[the company] posted strong sales of products developed collaboratively with the hugely popular TV anime Demon Slayer (Kimetsu no Yaiba), which were launched in October, in both the vending machine and distribution channels, and we expect to see growth in the customer base for canned coffee products.”
Let’s hope the trend continues as Demon Slayer: Kimetsu no Yaiba continues into its second season.
Japanese beverage company Dydo DrinCo has posted its annual financial results today and citing the company’s collaboration with Demon Slayer: Kimetsu no Yaiba in October as one of the reasons why its domestic beverage didn’t fall in 2020 as COVID-19 ravaged the industry–in fact, it increased by 80.1% compared to 2019.