Japanese fishing equipment brand DRESS, a brand better known for its fishing tackle equipment and ancillary fishing accesories has announced a unique collaboration with the Evangelion franchise.
The collaboration begins in mid-June and will coonsist of a customized fish grip with trigger release in the EVA-01 color scheme along with a smartphone app that measures caught fish with an Evangelion twist as well as custom key holders, which can be seen below.
Fishing is a popular pastime in Japan, so much so that the sport of pro angling is recognized and highly regarded in the country.