Fate/stay night and Axe body spray partner up in attempt to make anime fans smell nice

So it’s not without olfactory concern that Fate/stay night: Heaven’s Feel spring song is set to open this coming spring.

Traditionally, hard-core anime fans haven’t had a reputation for stellar hygiene, particularly in the body odor category.

When Fate fans find themselves sweating with excitement, Axe wants to be their humble servant.