Particularly in the case of Hatsune Miku, we’ve even seen them be launchpads for artists to start incredibly successful careers.
Horipro’s ambition was realized in 2007 when Crypton Future Media used Yamaha’s Vocaloid 2 software to create Hatsune Miku.
In a plot device that predicted the future of virtual idols like Hatsune Miku and Kizuna AI, the Sharon AI was incomplete and required someone to give her a personality during performances.