Other highlights of the promo include a talk event featuring film director Shinji Higuchi, the unveiling of a new 1/60 scale Godzilla figure, photo ops galore, and a lot of special merchandise.
The impending release of Godzilla Resurgence in Japan next month is giving way to a ton of nutty new tie-ups and promotions.
The Godzilla Resurgence x Umihotaru campaign kicks off the same day that the film opens in Japan: 7/29.