The “Snickers reply” campaign includes dozens of different idols from the current run of The [email protected], all of whom may potentially reply to participants via a text post with attached image.
Remember when Snickers started putting adjectives on their labels for its “You’re not you when you’re hungry” campaign?
Japan is taking this move one step further, and inviting snackers to take a photo of themselves with a Snickers wrapper they think defines them.