In Japan, the “package” market segment — which includes home video, music, physical games, newspapers, magazines, and books — suffered a 6.4% reduction in market value in total, though video games increased in sales.
The “broadcast” market segment — which includes public broadcast television, cable, and public radio — suffered a 12.2% reduction in market value.
HumanMedia valued the 2020 Japanese media content market at 13.1076 trillion yen (about US$120.36 billion), a 4.8% reduction from 2019.
Media research and promotion company HumanMedia released the 2021 edition of its “Media Content Market Database for Japan and the World” document on March 31.