Kiddy Land Celebrates Classic Magical Girls with "Majokko Collection Fair"

And to bring them back into the spotlight, Japanese toy shop Kiddy Land is collaborating with Japanese geek fashion brand NERDS to host a “Majokko Collection Fair,” featuring collectible merchandise for the magical girls of yesteryear.

The Majokko Collection Fair will be be taking place at both the Harajuku and Osaka branches of Kiddy Land.

This vintage magical girl campaign with Kiddy Land marks a first step into broader territory for the company.