Publishing giant Kodansha and 3DCG animation studio Polygon Pictures have formed a joint business venture entitled Kodansha VR Lab with the aim of creating and marketing virtual reality entertainment to a global audience.
Kodansha owns a 70% stake in Kodansha VR Lab, while Polygon Pictures contols the remaining 30%.
By leveraging Kodansha’s business acumen and Polygon Picture’s technical skills, Kodansha VR Lab seeks to develop and distribute AR (“augmented reality”) and VR based videos, games, and other media.