The story of Maousama, Retry! follows Akira Ohno, an ordinary working adult who finds himself zapped into a magical world after logging into the video game “GAME” while using the character name of “Maou Hakuto Kunai” (“Demon Lord Hakuto Kunai”).
Although he is actually quite ordinary, Akira is very adaptable and gutsy, and he rises to any occasion.
Aku has a very pure and innocent personality, and she looks up to the Demon Lord as a father figure.