The item was created by Bandai cosmetic line Creer Beaute, which has also created lines of Sailor Moon and Rose of Versailles cosmetics.
The Palalatap Cheek and Lip Color is apparently meant to serve as the first product in the “Pirika Pirilala” line, a new series of cosmetics themed around Ojamajo Doremi.
Preorders are open for the Palalatap, which retails for 4,212 yen, and close as soon as their preorder limit is reached.