McDonald’s Japan debuts new anime girl mascot character with incredibly long name

Food often comes with a side order of linguistics in Japan, and McDonald’s Japan is serving up an extra-large helping with the introduction of their new anime girl-style mascot character.

In principle, Japan is pretty much OK with adopting foreign loanwords, so on the McDonald’s Japan menu the chain calls its double cheeseburger “Double Cheeseburger.”

“I can tell that McDonald’s thinks that as long as there’s a cute girl, I’ll be satisfied.