Now as we get into summer festival season in Japan, the chain is once again partnering with an anime spokesperson, but this time they’ve chosen one who’s more comprehensively wholesome: Doraemon!
Earlier this summer, McDonald’s Japan allied with Char Aznable, the charismatically diabolical antagonist of the Mobile Suit Gundam franchise.
Accompanying the Doraemon Shake is another take on a longtime festival food favorite: the choco banana.
With Japan still dealing with the lingering challenges of the pandemic, summer festivals have returned in some communities, but not all of them.