Halloween was this past weekend and the network setup for a seven episode run of Mobile Suit Gundam: Iron-Blooded Orphans to kick off at midnight and run through the late night Toonami block.
The midnight slot tends to do between 1.2 – 1.4 million viewers and started at just 912,000 – which is slightly under what Mobile Suit Gundam: Iron-Blooded Orphans did at its later slot last week where it did 926,000 at 1:30 am.
When it comes to holidays and marathons, I definitely give Toonami credit for trying to do something different since viewership tends to be a bit lower.