The video stars Grookey, Scorbunny, and Sobble, the brand-new starter Pokémon for the just-unveiled upcoming Pokémon Sword and Shield games for the Nintendo Switch.
KitKat Japan has gone all-in on adding Japanese flair to its sweets, giving us such wonderful flavors as sake, Japanese plum wine, and Hiroshima momiji manju maple cakes.
Follow Casey on Twitter, where he’d like to try Lum Berry first if and when these become a real thing.
So really, a tie-up with anime/video-game franchise Pokémon seems like an entirely logical evolution for the brand.