However, Japanese marketing research Shibuya109 lab recently conducted a survey among women aged 15 to 24, and found that nearly 70 percent of the respondents self-identify as otaku.
Still, the smartphone survey results show that there are plenty of young Japanese women interested in the orthodox otaku triumvirate of anime, manga, and games (some of them very, very strongly).
Seven out of ten say they enjoy anime and manga, and over 15 percent spend more than 90,000 yen a year on their otaku hobbies.
For the purposes of the smartphone-based survey, which collected 400 responses, Shibuya109 lab defined otaku as “a fan who spends a lot of time or money” on their hobby.