Like all languages, Japanese is constantly evolving, and one word that’s taken on a new meaning in recent years is oshi.
To gauge just how many, Japanese marketing research firm Cross Marketing surveyed 500 women between the ages of 20 and 49, and found that nearly half, 46.6 percent, have an oshi.
And the vast majority want to look good when they go to see them.
Of course, with the pandemic still going on, the number of oshikatsu events are way down, and those that are happening are much smaller in scale.