Apparently Pikachu was as cozy as he looked inside those sleeping bags, because now he’s back inside another one, this time shaped like a bottle of ketchup.
No, the only way to get your hands on it is by buying some actual ketchup, Pikachu’s favorite food enhancer.
And yet, he still felt the need to double up on the cuteness last fall by appearing as a huggable plushie nestled inside sleeping bags styled after other Pocket Monsters.
A follow-up to similar promotions held in 2015 and 2016, customers receive points by purchasing select Kagome-brand ketchup products.