Sebastian doesn’t move very much, but nonetheless the stream invites you to observe his antics and enjoy memories of summer and youth, since stag beetles are a popular children’s pet in Japan.
In an unusual promotion, Nippon Ichi Software (the makers of such video games as Disgaea and Criminal Girls), has initiated the Natsu no Kuwagata Kansatsu Kikaku (“Summer Stag Beetle Observation Project”), a 24-hour livestream that observes the daily life of Sebastian, a saw-toothed stag beetle.
Naturally, fans suspect the stag beetle stream is counting down to a new game announcement.