Valentine’s Day is just around the corner, and Japanese food and dairy company Meiji is gearing up to spread the love with a little help from their Poifull jellybeans and a heart-shaped puppet voiced by Norio Wakamoto.
To support these love-seekers (and sell more candy), Meiji will be releasing limited edition packages of Poifull jellybeans that are guaranteed to have at least one heart-shaped candy beginning on January 10, 2017.
The promotion was inspired by an Internet rumor, which stated that if a young lady finds a heart-shaped jellybean in a package of Poifull candies, she will be lucky in love.