The Pikachu nama yatsuhashi goes on sale June 17 at the Pokémon Center Kyoto megastore and later this month at souvenir shops in Kyoto and Japan’s central Kansai region.
Shogoin’s specialty is nama yatsuhashi, bite-sized morsels of sweet bean paste wrapped in a chewy rice flour coating.
Still, Pikachu and his pals have a long way to go before they match the longevity of Shogoin, a traditional Japanese candy maker that was founded in 1689.
600 yen (US$5.40) gets you 10 nama yatsuhashi, inside a box wrapped with the special illustration, which you’ll want to remove very carefully to avoid tearing Pikachu in half.