Pikachu shows up at the Rio Olympics in adorable pin form, sends collectors into a frenzy

For example, right now, a number of Japanese media outlets are in Rio de Janeiro to cover the Olympics.

Each station’s Rio 2016 pin bears the star of its flagship anime, which means Nippon TV’s features Anpanman and TV Asahi’s has Doraemon.

While athletes go for the gold, what fans want to take home is this exclusive piece of Pokémon Olympic memorabilia.