And now fans after something a little more exclusive can try their luck at winning a limited-edition ketchup Pikachu, thanks to a follow-up to last year’s collaboration with Kagome!
The Pikachu backpack measures 40 centimetres (15.8 inches) by 25 centimetres (9.8 inches), and features the smiling yellow character clutching a bottle of ketchup, carefully positioned to match his round, red cheeks.
The official campaign website also includes some handy recipes so anyone can create cute Pokémon-themed meals at home.